Google Ads
Search, Performance Max, Shopping and YouTube. Campaigns split by product margin, a feed optimised for searches, exclusions and budgets per category.
Service · 0X-ADS and Growth retainer
E-commerce marketing, measured on margin.
We run ads, SEO and email for online stores so that every euro has a job you can measure. We base decisions on profit per order, not on revenue in the ad platform. We take no commission on ad spend, so we have no reason to spend more.
- $12M+
- yearly budgets in our team's career
- 4.2×
- average ROAS for 50+ brands
- 0%
- commission on spend
- from €690
- ad account audit
Approach
Why POAS, not ROAS.
ROAS tells you how much revenue one euro of ads brings. It does not tell you what is left after product costs, fees and shipping. A campaign with a 6× ROAS can lose money if it sells low-margin products.
POAS (profit on ad spend) is gross margin per euro of ads. Above 1 an ad makes money, below 1 it loses money. That is why we send margin instead of revenue to Google Ads and Meta, and split products into campaigns by profitability.
Measurement
Data you can trust.
Ad platforms over-count conversions: they count views, credit the same purchase to several channels and lose data when cookies are declined.
- Server-side GTM and Conversions API for Meta and Google
- GDPR-compliant Consent Mode v2
- Purchases in analytics match your store admin
- A weekly report from store data, not from ad dashboards
Channels
What we run.
Meta and TikTok Ads
Prospecting and remarketing, creatives tested every week, UGC and creator work. Conversions API and Events API for a full signal.
Marketplaces
Amazon, Allegro, Empik, Erli and EU marketplaces, when they make sense for your margin. Ads, listings, prices and ratings under control.
E-commerce SEO
Category structure, product copy, filters and indexing, helpful guides. Visibility in Google AI Overviews and ChatGPT too.
Email, SMS and retention
Klaviyo and other tools. Abandoned cart, second purchase, win-back, segments by customer value.
CRO and A/B tests
Product page, cart, checkout and offer. Tests with a hypothesis and a result in money. In past projects: +40% conversion after 30+ tests.
Working together
Two ways to start.
| Ad account audit (0X-ADS) | Growth retainer | |
|---|---|---|
| For whom | You have a team or agency and want an independent review | You want us to run marketing and the store |
| Scope | Google Ads, Meta, TikTok, marketplace ads: where budget leaks, which products lose margin, a 90-day plan | Campaigns, SEO, AI content, A/B tests, store maintenance and the AI operator |
| Reporting | Report and walkthrough | Weekly report and a call every 2 weeks |
| Price | from €690 excl. VAT, one-off | from €1,900 excl. VAT per month, no commission on spend |
| Contract | One-off project | 30 days' notice |
Price
Fixed scope and a written price.
We start with an ad account audit. If you move to a retainer, we deduct the audit fee from the first invoice.
Pricefrom €690 excl. VAT
- Campaigns always run in your ad accounts
- The history and the knowledge stay with you
- No long contracts
FAQ
Frequent questions.
What ad budget should we start with?
Ideally about €1,200 per month in media. With smaller budgets we start with SEO, the feed and email, because they work without a constant cost per click.
Will you take over campaigns from our current agency?
Yes. First we audit the accounts, then we take over the campaigns without a break in delivery. The accounts always belong to you.
When will I see the first results?
Fixes to measurement and exclusions work within 2–3 weeks. A margin-based campaign structure usually shows results after 4–8 weeks. SEO needs 3–6 months.
Do you take a commission on ad spend?
No. We work for a fixed fee, so our recommendations do not depend on how much you spend on ads.
What does the report look like?
Every week: revenue, margin, ad cost and POAS by channel and campaign, from store data. Plus three decisions for the next week.
Related services
What else we do.
Contact
Show us your store.
Send your store URL or describe your idea. We reply within one working day with a time for a call. The first call takes 30 minutes and is free.